Client:
Three years ago, VeryCreatives had the kind of problem most agencies do not talk about out loud.
They were doing serious work. They were a product development partner for SaaS founders and teams, with a clear process across strategy, design, development, and support.
But content was not consistently turning into conversations.
Some months it was quiet. Some months there were a few inbound leads. Roughly 0 to 4. Good leads. Not predictable leads.
Then we started treating content like an acquisition system, not a publishing habit.
The first shift was deciding what VeryCreatives should sound like when nobody is watching:
Not “a dev shop that can build anything.” Not “here are our services.”
More like: “We help founders make fewer irreversible product decisions.”
It is the same framing you can see in their best-performing topics. Instead of arguing tools, they argue risk, runway, learning speed, and what actually breaks in real SaaS builds.
From there, the work became simple. Not easy, but simple.
We built two tracks that feed each other:
LinkedIn was the place to earn attention fast, create a repeatable point of view, and pull the right founders into DMs and calls.
The posts we leaned into were not generic “tips.” They read like field notes from a team that has seen the same mistakes 100 times and can name the moment they happen.
You can see the pattern in the examples. Posts that:
And posts that:
That style did two important jobs at once. It attracted the leads and pre-qualified them, because the people who resonate with “boring, specific, operational advice” are usually the same people who buy a serious product partner.
In parallel, we built SEO articles that act like sales reps that do not sleep.
The topics were not chosen to chase traffic in the abstract. They were chosen because they match high intent founder questions, the kind people Google when they are already worried about a decision.
Things like:
The point of these articles was not only to rank well, but to land the reader on a page that feels like a calm, credible advisor. Then make the next step obvious.
Over time, LinkedIn and SEO started reinforcing each other.
A founder would see a post, click through, browse the site, and later search a related question. Or they would first land through search, then recognize the founder voice on LinkedIn and follow. Either way, the same narrative showed up in both places.
The numbers started changing, but not overnight. It was more like a slow accumulation of proof that “this company sees what I am dealing with.”
By the time the system matured, VeryCreatives went from 0 to 4 leads per month to 12 to 14 high ticket inbound leads per month.
The output was not extreme (5 LinkedIn posts per week, 4 articles per month)
It was consistency. A repeatable cadence. A voice that sounded like real experience, not content marketing.
VeryCreatives won by publishing the kind of clarity founders look for right before they spend serious money. Then they kept showing up long enough for the market to trust it.
If you're looking for the same results, you can apply to work with us here.